Has there ever been a commercial during the holidays with a voice over reciting “The Night Before Christmas” and once they get to the line “not even a mouse” then the camera stops panning and focuses on someone setting up a brand new computer for their loved one and the voice over pauses and he says something to the effect “well, maybe a mouse.” And we all smirk and they sell computers. Has that been done before? Should I start copyrighting my ideas so people don’t steal them? No one wants to steal them anyway? Perfect!!
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